Variable lighting
Ambient light drastically alters how skin appears.
Investor presentation · Confidential
The health tech platform for skin
The AI-powered beauty mirror that acts as your personal aesthetician, bringing Korean med-spa skin imaging and analysis into your home.
Measurable, objective, data-driven skincare
Meet Ester
Health tracking, now available for skincare
Technology
Multispectral 3D imaging reveals the invisible
Advanced imaging and calibrated sensors quantify markers of aging and health that lie beneath the epidermis, invisible to any standard mirror.
Predict
Highlights subclinical acne porphyrins to fight breakouts before they occur.
Prevent
Reveals invisible UV damage before sun spots and permanent wrinkles surface.
Track
UV damage, acne porphyrins, brown spots and wrinkles, pores, texture, redness and hydration.
Correct
Tracks pigmentation changes to optimize skin tone interventions.
Ester's value
Proven clinical-grade measurement, brought home
The technology exists today, but only in a clinical setting. Ester bridges the gap between episodic care and daily skin health.
From a medical device: VISIA-CR
The gold standard for professional skin analysis: detailed, high-resolution imaging in a clinical environment.
To a consumer product: the Ester mirror
Clinical-grade imaging in the home, so people can track and understand their skin health with ease.
From a medical encounter: the dermatologist
90% of dermatologist time is spent on aesthetics.
To an app: Ester, everyone's aesthetician
Personalized insights, product recommendations and outcomes tracking.
Ester Age
Actionable insights that create daily and weekly habit loops
1Scan
2Interpret
3Guide
4Verify
How it works
Ester translates complex 3D face scans into one intuitive number, your Ester Skin Age. It establishes a quantifiable baseline and turns subjective feelings into evidence-based outcomes.
| Metric | Value |
|---|---|
| Biological age | 34 |
| Ester Skin Age | 28 |
A 6-year improvement: visible, measurable, motivating.
Business model
High-margin unit economics: hardware plus ARR
The Oura Ring playbook applied to aesthetic health: a proven model combining premium hardware with recurring software revenue.
01
$550Hardware
Retail price at 60% gross margin ($300 contribution)
02
$240Subscription ARR
$9.99 a month over a 24-month average retention
03
$150Marketplace
About $500 a year of product spend-through at a 15% referral fee, over 2 years
Blended LTV
~$700
Progress
What we’ve already de-risked
01
Design
Partnered with Ammunition, the design firm behind Beats by Dre, Adobe and Lyft’s brand. Industrial design is underway, moving from concept to engineering prototype.
02
Tech
The core imaging science is already proven in clinical settings (VISIA-CR is the dermatology gold standard). Our technical work is miniaturizing it into a consumer device. A functional prototype is developed and moving toward component lock.
03
Brand
Brand identity in development with Outset LA, positioning Ester as a $500 premium wellness object.
04
Clinical validation
Dr. Rishi Chopra (Harvard-trained, top-of-field aesthetic dermatologist) and Dr. Eleni Linos (dermatologist and Director of the Stanford Center for Digital Health) are advising on clinical validation.
Engagement
Device hardware is a critical part of the habit loop
People invest in and value hardware. Its physical presence drives engagement and retention far beyond a smartphone app alone.
